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Picture Info

Damage after the 2007 earthquake in Chile.

Source article

Comunicar

Published By

Dr. Dick van der Wateren

Tags

Natural Hazards, Chemistry, Earthquake, Chile, Media, Communication, TV, Psychology


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The role of TV in natural disasters

01.05.2011, Age: 2608 days

Using the Chilean M 8.8 earthquake of February 27, 2010 as a case study, two Chilean psychologists investigate the vital role of TV in communicating essential information to populations struck by natural disasters. They arrive at several conclusions which may help to improve this role in future events.

The Intervention of TV in the Chilean Earthquake

In the last issue published by Comunicar (Scientific Journal of Media Communication, Vol. XVIII, nº 36, 1º semester, March 2011), we find an interesting article titled The Intervention of TV in the Chilean Earthquake.

Abstract

This paper has two purposes: one conceptual and the other practical. On a conceptual level, it outlines a model for understanding how TV operates as a social mediator in the event of natural disasters, and at the practical level, it recommends measures that can be used to optimize the role of TV and its ideal social function in contexts of crisis.
This model views TV intervention as both «self-centered», that is, driven by its reproduction as a media consumption company; and «socially-centered», designed to respond swiftly and accurately to the social requirements that emerge in crisis situations. The suggested model is to be contrasted with the results of a research study conducted by the National TV Council of Chile that explored the role of TV broadcasting after the earthquake in February 2010.
According to the results of the study, audiences value the amount of information broadcasted by TV networks but perceive that the predominance of its «self-centered» function creates a problem: the logic of the 'spectacle' is prevalent and exacerbates the audience’s emotions. The primary purpose of this paper is to develop a strategy to recommend how TV and its associate services can respond to a crisis situation while respecting the tragedy of natural disasters.

María Dolores Souza Mayerholz & Víctor Martínez Ravanal. 2011. La intervención de la televisión en el terremoto chileno (The Intervention of TV in the Chilean Earthquake). Comunicar 36; 69-76.

You can read the whole article in Spanish and in English in: revistacomunicar.com

Contribution by Grupo Comunicar: COSIS member profile


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